Intellectual Property

Intellectual Property

Our experts provide expert services for the financial aspects of complex commercial litigation involving claims of patent, trademark, trade secret, copyright, false advertising, breach of contract, unfair competition and failure to pay royalties. We offer testimony on patent and Lanham Act matters including likelihood of confusion, secondary meaning, genericism and fame. Our experts also provide economic, financial, accounting, statistical, marketing and survey consulting on a wide range of intellectual property matters, including the valuation and licensing of patents, trade secrets, trademarks and copyrights.

Our experience includes analyzing business operations, financial conditions and the strategic environment to determine appropriate economic damages and valuation theories. We assess lost profits, reasonable royalties, price erosion, accounting of defendant’s profits, corrective advertising, and diminution of intellectual property asset value and enterprise value. Our experts take a practical approach to testimony that stems from our experience in valuation, licensing, surveys, and corporate management, which assures that our methodologies are based on established industry practices.

GreatBridge experts help you with all aspects of your case from pre-filing or initial response to judgment and appeal. We provide early case assessments, discovery planning and support, expert reports, damages, marketing and survey testimony, and assistance in settlement negotiations.

GreatBridge experts testify on intellectual property and other commercial matters in federal and state courts, and work on cases equally representing both plaintiffs and defendants. We have testified before the International Trade Commission (ITC) regarding patent infringement, domestic industry, bonding, commercial success and public interest issues. We also present in alternative dispute resolution forums and in mediations.